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~source:"econis"
~subject:"Führungskräfte"
~subject:"Higher education institution"
~type:"article"
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E-marketing and SMEs: Operatio...
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Internal marketing : directions for management
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ECONIS (ZBW)
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1
Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian
;
Gilmore, Audrey
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
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2
Managerial interactions of internal marketing
Gilmore, Audrey
- In:
Internal marketing : directions for management
,
(pp. 75-92)
.
2000
Persistent link: https://www.econbiz.de/10001581419
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3
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
4
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
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