Der Band enthält die Referate, Diskussionsbeiträge und Berichte der Arbeitsgruppen eines interdisziplinären Workshops über die Rolle von Innovationen in der Arzneimitteltherapie. Nach einem grundlegenden Referat über den Begriff der medizinischen Innovation folgen Beiträge über...

This study addresses the relationship between product innovation and the demand and supply of trade credit. Theoretical as well as empirical studies are used to derive the hypothesis of a positive link between product innovation and trade credit demand and supply. Using a sample covering SMEs...

Social media such as SNS, Twitter, and the blogs has been spreading all over the world, and a large number of firms recognize social media as new communication tools for obtaining information on consumer needs and market for developing new goods and services and promoting marketing. In spite of...