"We now possess the capability to make great business decisions in even the most difficult or ambiguous of situations with the use of today's advanced software capability. The authors, who are experts in cognitive science, software, and practical decision-making, explain the new science of...

Reference points -- Reference based decisions in finance / Fernando Zapatero -- Professionalism and sophistication effects in finance -- Individuals investment in financial structured products from rational and behavioral choice perspectives / Moran Ofir and Zvi Wiener -- Is investor rationality...