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~source:"econis"
~subject:"Social Web"
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Social Web
Konsumentenverhalten
79,708
Consumer behaviour
79,695
Theorie
9,715
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9,709
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9,541
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9,539
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9,131
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9,126
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8,946
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8,690
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7,359
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5,799
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5,614
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5,614
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5,549
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5,548
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5,037
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5,003
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4,676
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4,653
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4,563
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4,400
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4,378
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4,378
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4,331
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3,804
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3,784
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3,635
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3,562
E-commerce
3,549
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3,254
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3,198
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3,124
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2,968
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Filieri, Raffaele
19
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14
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14
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14
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14
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13
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12
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11
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10
Ko, Eunju
10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
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7
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7
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7
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7
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7
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7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
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1
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1
Fritz Knapp Verlag
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
International Association for the Study of Insurance Economics
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
RWTH Aachen
1
Social Media in der Lebenswelt und Berufswahl Jugendlicher - Who Cares? <Veranstaltung> <2013, Frankfurt am Main>
1
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Journal of business research : JBR
225
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
65
The journal of product & brand management
60
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
The journal of brand management : an international journal
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of internet commerce
45
Psychology & marketing
42
International journal of consumer studies
39
Young consumers : insight and ideas for responsible marketers
38
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Journal of marketing
36
Marketing intelligence & planning
35
Cogent business & management
34
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Journal of fashion marketing and management
33
Journal of marketing management : MM
32
Electronic commerce research
31
International journal of business information systems : IJBIS
31
Tourism management : research, policies, practice
31
International journal of hospitality management
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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ECONIS (ZBW)
EconStor
3
OLC EcoSci
1
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1
Investigating the impact of social media marketing on research online and purchase offline for
fashion
luxury brands
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
; …
- In:
International journal of business excellence : IJBEX
32
(
2024
)
1
,
pp. 25-49
Persistent link: https://www.econbiz.de/10015060892
Saved in:
2
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
6
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
7
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
8
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
9
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
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