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Werbung
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
25
Kind, Hans Jarle
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Diehl, Sandra
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Hundhausen, Carl
20
Pepels, Werner
20
Wilbur, Kenneth C.
20
Silk, Alvin J.
19
Yoon, Hye Jin
19
Esch, Franz-Rudolf
18
Ford, John B.
18
Mueller, Barbara
18
Pflaum, Dieter
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Nickel, Volker
17
Prasad, Ashutosh
17
Reid, Leonard N.
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
11
RWI - Leibniz-Institut für Wirtschaftsforschung
10
American Marketing Association
9
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
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Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
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Cornell University / Department of Agricultural Economics
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Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
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Rationalisierungs-Kuratorium der Deutschen Wirtschaft
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Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
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3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Zentralausschuss Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
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Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
174
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
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1
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
2
Werbung
: Daten, Fakten, Analysen und Trends
Düsseldorf : ECON Verl.
-
1993 - 1994; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000537372
Saved in:
3
Im Mittelpunkt, der Kunde : kleine Angebots- u. Verkaufskunde für d. Einzelhandel
Merker, Joachim
-
1978
-
2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000539677
Saved in:
4
Profitable methods for small business advertising
Gray, Ernest
-
1984
Persistent link: https://www.econbiz.de/10000540162
Saved in:
5
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
6
Werbeziele für Personenkraftwagen
Stratemann, Dieter
-
1967
Persistent link: https://www.econbiz.de/10000541875
Saved in:
7
Möglichkeiten und Grenzen des Einsatzes der elektronischen Datenverarbeitung für Planung und Kontrolle der Wahl der Werbemedia - dargestellt am Beispiel der Selektions-Programme fü...
Schwarzmann, Hans Joachim
-
1971
Persistent link: https://www.econbiz.de/10000541890
Saved in:
8
Lexikon der
Werbung
Pflaum, Dieter
(
ed.
);
Bäuerle, Ferdinand
(
contributor
)
-
1995
-
6., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000541970
Saved in:
9
Wertewandel - Werbewandel? : Zum Verhältnis von Zeitgeist und
Werbung
; Anpassung ökonomischer und politischer
Werbung
an veränderte soziokulturelle Orientierungsgrößen in der Bund...
Bau, Axel
-
1995
Persistent link: https://www.econbiz.de/10000542002
Saved in:
10
Die Reklame : eine Untersuchung über Ankündigungswesen und Werbetätigkeit im Geschäftsleben
Mataja, Victor
-
1910
Persistent link: https://www.econbiz.de/10000542987
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