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Industrial marketing management : the international journal for industrial and high-tech firms
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The B2B agenda : the current state of B2B marketing and a look ahead
Wiersema, Fred
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009774214
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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
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