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Viscusi, W. Kip
69
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Bateman, Ian
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1
Response measurement and optimization of direct mailings
Schröder, Nadine
;
Hruschka, Harald
- In:
Journal für Betriebswirtschaft : management review …
62
(
2012
)
3/4
,
pp. 261-308
Persistent link: https://www.econbiz.de/10009731601
Saved in:
2
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
3
Direct marketing and the structure of farm sales : an unconditional quantile regression approach
Park, Timothy A.
- In:
Journal of agricultural and resource economics : JARE ; …
40
(
2015
)
2
,
pp. 266-284
Persistent link: https://www.econbiz.de/10011347960
Saved in:
4
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
5
Evaluating the factors influencing the number of visits to farmers' markets
Abelló, Francisco J.
;
Palma, Marco A.
;
Waller, Mark L.
; …
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10010355143
Saved in:
6
Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.
;
Leus, Roel
;
Talla Nobibon, Fabrice
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
12
,
pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
Saved in:
7
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
8
Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
9
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
10
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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