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Lilien, Gary L.
102
Choffray, Jean-Marie
14
Grewal, Rajdeep
13
Rangaswamy, Arvind
10
De Bruyn, Arnaud
8
Bruggen, G.H. van
7
Srinivasan, Raji
5
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4
Dearden, James A.
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Hada, Mahima
4
Rao, Ambar G.
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Skiera, Bernd
4
Spann, Martin
4
Yoon, Eunsang
4
Kalish, Shlomo
3
Kayande, U.
3
Kayande, Ujwal
3
Laurent, Gilles
3
Mallapragada, Girish
3
Pras, Bernard
3
Shankar, Venkatesh
3
Bruggen, Gerrit van
2
Bruyn, A. de
2
Germann, Frank
2
Griffin, Abbie
2
Gupta, Aditya
2
Huizingh, Eelko
2
Kacker, Manish
2
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2
Kumar, Alok
2
Lee, You-Cheong
2
Liechty, John C.
2
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Rao, Murlidhar
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2
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2
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2
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2
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Management science : journal of the Institute for Operations Research and the Management Sciences
9
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8
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6
ERIM report series research in management
5
Industrial marketing management : the international journal for industrial and high-tech firms
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4
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3
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2
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2
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2
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1
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1
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1
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1
Does marketing need reform? : fresh perspectives on the future
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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Innovation diffusion models of new product acceptance
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Interfaces : the INFORMS journal on the practice of operations research
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International Series in Quantitative Marketing
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Journal of European training
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ECONIS (ZBW)
OLC EcoSci
45
RePEc
34
USB Cologne (EcoSocSci)
29
BASE
3
Other ZBW resources
2
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1
The timing of competitive market entry : an exploratory study of new industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10001087175
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2
A game-theoretic analysis of capacity competition in non-differentiated oligopolistic markets
Dearden, James A.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 199-225)
.
1996
Persistent link: https://www.econbiz.de/10001319628
Saved in:
3
Characteristics of the industrial distributor's innovation activities : an exploratory study
Yoon, Eunsang
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10001071316
Saved in:
4
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
5
New product introduction-timing models : R&D and marketing decisions considering diffusion dynamics
Yoon, Eunsang
-
1984
Persistent link: https://www.econbiz.de/10000777370
Saved in:
6
La révolution internet
Choffray, Jean-Marie
-
2004
Persistent link: https://www.econbiz.de/10002123918
Saved in:
7
Le bon management
Choffray, Jean-Marie
-
2002
Persistent link: https://www.econbiz.de/10001729086
Saved in:
8
Innovation et entrepreneuriat : de l'idée ... au spin-off
Choffray, Jean-Marie
-
2000
-
Version rév
Persistent link: https://www.econbiz.de/10001624045
Saved in:
9
Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie
;
Laurent, Gilles
-
1988
Persistent link: https://www.econbiz.de/10000763305
Saved in:
10
DESIGNOR : a decision support procedure for industrial product design
Choffray, Jean-Marie
;
Lilien, Gary L.
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10001996032
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