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Anatomie des Marketing - wie d...
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Marketingmanagement
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1,400
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1,373
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1,363
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1,179
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1,138
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966
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939
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Kotler, Philip
100
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94
Meffert, Heribert
73
Homburg, Christian
72
Pepels, Werner
52
Kumar, V.
42
Sheth, Jagdish N.
42
Kirchgeorg, Manfred
40
Keller, Kevin Lane
39
Burmann, Christoph
37
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35
Tomczak, Torsten
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32
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30
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Albers, Sönke
29
Berndt, Ralph
27
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Kerin, Roger A.
27
Kuß, Alfred
25
Piercy, Nigel
25
Bebchuk, Lucian A.
24
Lazonick, William
24
McDonald, Malcolm
24
Morgan, Neil A.
24
O'Cass, Aron
24
Reinecke, Sven
24
Audretsch, David B.
23
Belz, Christian
23
Madhani, Pankaj M.
23
Smith, N. Craig
23
Balmer, John M. T.
22
Diller, Hermann
22
Fritz, Wolfgang
22
Hinson, Robert
22
Melewar, T. C.
22
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Springer Fachmedien Wiesbaden
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American Marketing Association
58
National Bureau of Economic Research
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OECD
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Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
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European Society for Opinion and Marketing Research
15
IGI Global
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Verlag Dr. Kovač
12
Verlag Franz Vahlen
11
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10
Haufe-Lexware GmbH & Co. KG
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UVK Verlagsgesellschaft mbH
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Duncker & Humblot
8
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8
Erasmus Research Institute of Management
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NetLibrary, Inc
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6
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6
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6
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6
Wiley-VCH
6
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6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Ekonomiska forskningsinstitutet <Stockholm>
5
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Journal of business research : JBR
344
SpringerLink / Bücher
268
Industrial marketing management : the international journal for industrial and high-tech firms
255
Journal of strategic marketing
195
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164
Gabler Edition Wissenschaft
133
European journal of marketing : EJM
129
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
124
Journal of marketing
111
The journal of business & industrial marketing
107
Journal of marketing communications
106
Marketing intelligence & planning
88
Springer eBook Collection
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Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
61
The journal of brand management : an international journal
61
Journal of business economics : JBE
60
Lehrbuch
60
Springer eBook Collection / Business and Economics
60
Journal of business ethics : JOBE
52
Business horizons
51
The marketing review
48
Asia Pacific journal of marketing and logistics
47
International marketing review
46
Journal of marketing research : JMR
46
NBER working paper series
46
Die Betriebswirtschaft : DBW
45
Harvard-Business-Manager : das Wissen der Besten
45
Journal of advertising research
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Working paper / National Bureau of Economic Research, Inc.
43
Harvard business review : HBR
42
International journal of technology marketing : IJTMkt
42
Faculty & research / Insead : working paper series
41
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,034
RePEc
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Other ZBW resources
290
EconStor
195
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27
BASE
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1
Investor relations und shareholder value am neuen Markt
Häcker, Mirko
;
Unser, Matthias
;
Veeser, Axel
;
Wagner, …
- In:
Finanz-Betrieb : FB ; Zeitschrift für …
3
(
2001
)
12
,
pp. 665-678
Persistent link: https://www.econbiz.de/10001646411
Saved in:
2
Measuring and managing performance in eBusiness
Marr, Bernard
;
Neely, Andy
;
Adam, Chris
- In:
E-Business & Controlling : Einordnung, Umsetzung, …
,
(pp. 12-20)
.
2001
Persistent link: https://www.econbiz.de/10001604392
Saved in:
3
Value Reporting: wertorientierte Berichterstattung in den Nemax 50-Unternehmen
Fischer, Thomas M.
;
Wenzel, Julia
;
Kühn, Christian
- In:
Der Betrieb
54
(
2001
)
23
,
pp. 1209-1216
Persistent link: https://www.econbiz.de/10001609141
Saved in:
4
Finanzgetriebenes Akkumulationsregime oder neue Ökonomie?
Bischoff, Joachim
;
Detje, Richard
- In:
Ein neuer Kapitalismus? : Akkumulationsregime, …
,
(pp. 108-130)
.
2001
Persistent link: https://www.econbiz.de/10001634300
Saved in:
5
Anspruch und Wirklichkeit der Wertorientierung von Unternehmen des Neuen Markts : eine Analyse des Scheiterns eines Börsensegments
Ossadnik, Wolfgang
;
Barklage, David
- In:
Der Betrieb
56
(
2003
)
24
,
pp. 1285-1290
Persistent link: https://www.econbiz.de/10001762443
Saved in:
6
Value orientation in the new market in Germany : empirical evidence in view of the failure of a stock exchange segment
Ossadnik, Wolfgang
;
Barklage, David
-
2003
Persistent link: https://www.econbiz.de/10001826908
Saved in:
7
Der Mythos von der "neuen Ökonomie"
Bischoff, Joachim
- In:
Sozialismus
27
(
2000
)
7/8
,
pp. 18-23
Persistent link: https://www.econbiz.de/10001547602
Saved in:
8
Power of performance management : how leading companies create sustained value
Waal, André A. de
-
2001
Persistent link: https://www.econbiz.de/10001489612
Saved in:
9
Zukunftswerkstatt Amerika? : Der Bobo-Kapitalismus und die neue Ökonomie
Bischoff, Joachim
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001514207
Saved in:
10
Is a finance-led growth regime a viable alternative to Fordism? : A preliminary analysis
Boyer, Robert
- In:
Economy and society
29
(
2000
)
1
,
pp. 111-145
Persistent link: https://www.econbiz.de/10001518485
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