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Collaborative consumption and sustainability : a discursive analysis of consumer representations and collaborative website narratives
Binninger, Anne-Sophie; Ourahmoune, Nacima; Robert, Isabelle - In: The journal of applied business research 31 (2015) 3, pp. 969-985
Persistent link: https://www.econbiz.de/10011304794
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Devoir ou vouloir réduire sa consommation : explorer les éléments structurants de la sobriété
Gorge, Hélène; Herbert, Maud; Özçaglar-Toulouse, Nil; … - 2014
Persistent link: https://www.econbiz.de/10010257379
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Brand narratives, sustainability, and gender : a socio-semiotic approach
Ourahmoune, Nacima; Binninger, Anne-Sophie; Robert, Isabelle - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 313-331
Persistent link: https://www.econbiz.de/10010402638
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What do we really need? : questioning consumption through sufficiency
Gorge, Hélène; Herbert, Maud; Özçaglar-Toulouse, Nil; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 11-22
Persistent link: https://www.econbiz.de/10010504598
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The role of linked legitimacy in sustainablebusiness model development
Press, Melea; Robert, Isabelle; Maillefert, Muriel - In: Industrial marketing management : the international … 89 (2020), pp. 566-577
Persistent link: https://www.econbiz.de/10012291385
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A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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Nouveaux modèles économiques et création de valeur territoriale autour de l'économie circulaire, de l'économie de la fonctionnalité et de l'écologie industrielle
Maillefert, Muriel; Robert, Isabelle - In: Revue d'économie régionale & urbaine : RERU (2017) 5, pp. 905-933
Persistent link: https://www.econbiz.de/10011763346
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Use it or lose it? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects
Assima, Chantal; Herbert, Maud; Robert, Isabelle - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1220-1254
Persistent link: https://www.econbiz.de/10014427199