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E-marketing
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Beziehungsmarketing
25,370
Relationship marketing
25,355
Electronic Commerce
21,791
E-commerce
20,922
Marketingmanagement
16,530
Konsumentenverhalten
16,465
Consumer behaviour
16,461
Marketing management
16,251
Online-Marketing
13,020
Internet marketing
12,727
Social web
8,067
Social Web
8,066
Online-Handel
6,823
Online retailing
6,821
Theory
6,167
Theorie
6,166
Kundenzufriedenheit
5,994
Customer satisfaction
5,992
Deutschland
5,743
Germany
5,647
Internet
5,493
Markenführung
4,785
Brand management
4,782
Marketing
4,482
Dienstleistungsqualität
4,471
Service quality
4,471
USA
3,542
United States
3,492
Lieferantenmanagement
3,432
Supplier relationship management
3,432
Markenimage
3,019
Brand image
3,009
Einzelhandel
2,720
Retail trade
2,680
Werbewirkung
2,583
Advertising effects
2,575
Digitalisierung
2,522
Viral marketing
2,498
Virales Marketing
2,498
Werbung
2,396
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20,926
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10,805
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734
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Ratgeber
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Bruhn, Manfred
187
Homburg, Christian
159
Kotler, Philip
113
Kumar, V.
103
Bauer, Hans H.
102
Meffert, Heribert
89
Huber, Frank
83
Kreutzer, Ralf T.
82
Wirtz, Bernd W.
78
Kollmann, Tobias
77
Wiedmann, Klaus-Peter
77
Verhoef, Peter C.
74
Sheth, Jagdish N.
69
Herrmann, Andreas
68
Heinemann, Gerrit
66
Pepels, Werner
66
Skiera, Bernd
63
Fritz, Wolfgang
60
Albers, Sönke
59
Hollebeek, Linda D.
58
Vrontis, Demetris
57
Alt, Rainer
55
Han, Heesup
55
Tomczak, Torsten
54
Krafft, Manfred
53
Palmatier, Robert W.
53
Kleinaltenkamp, Michael
52
Mattila, Anna S.
52
Dwivedi, Yogesh Kumar
50
Burmann, Christoph
49
Grewal, Dhruv
49
Piller, Frank T.
49
Kirchgeorg, Manfred
47
Stauss, Bernd
47
Backhaus, Klaus
45
Esch, Franz-Rudolf
45
Pitt, Leyland F.
45
Smith, Alan D.
45
Thaichon, Park
44
Walsh, Gianfranco
44
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Springer Fachmedien Wiesbaden
265
IGI Global
180
National Bureau of Economic Research
98
OECD
93
American Marketing Association
59
Books on Demand GmbH <Norderstedt>
40
Organisation for Economic Co-operation and Development
37
Europäische Kommission
31
World Bank Group
29
Haufe-Lexware GmbH & Co. KG
27
Verlag Dr. Kovač
27
Deutsche Bank <Frankfurt am Main> / Research
25
Springer-Verlag GmbH
25
Edward Elgar Publishing
24
Information Resources Management Association
24
Nomos Verlagsgesellschaft
24
UNCTAD
22
Verlag Franz Vahlen
21
Fördergesellschaft Marketing an der Universität Augsburg
20
Springer Gabler <Firma>
20
Universität Mannheim
17
RWTH Aachen
16
European Society for Opinion and Marketing Research
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
AMACOM
14
Universität St. Gallen
14
World Bank
14
Campus Verlag
13
De Gruyter Oldenbourg
13
Wiley-VCH
13
Duncker & Humblot
12
Erich-Schmidt-Verlag
12
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
NetLibrary, Inc
12
MITP Verlags-GmbH & Co. KG
11
Springer International Publishing
11
epubli GmbH
11
Erasmus Research Institute of Management
10
UNCTAD / Secretariat
10
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Journal of business research : JBR
1,252
Journal of retailing and consumer services
894
SpringerLink / Bücher
747
Industrial marketing management : the international journal for industrial and high-tech firms
696
International journal of hospitality management
395
Journal of strategic marketing
359
The journal of business & industrial marketing
301
Journal of the Academy of Marketing Science
295
Springer eBook Collection
267
International journal of internet marketing and advertising : IJIMA
263
Journal of marketing
262
Management science : journal of the Institute for Operations Research and the Management Sciences
260
Electronic commerce research
256
The journal of services marketing
247
European journal of marketing : EJM
243
The service industries journal
239
Journal of marketing management : MM
236
Journal of marketing communications
234
Marketing intelligence & planning
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Gabler Edition Wissenschaft
217
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
213
Tourism management : research, policies, practice
211
Psychology & marketing
201
Journal of travel and tourism marketing
197
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
197
Cogent business & management
196
European journal of operational research : EJOR
194
Asia Pacific journal of marketing and logistics
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
The journal of brand management : an international journal
186
Journal of retailing
184
International journal of business information systems : IJBIS
183
Technological forecasting & social change : an international journal
183
Journal of internet commerce
182
Information systems research : ISR
181
The journal of product & brand management
178
International journal of contemporary hospitality management
175
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
175
International journal of electronic marketing and retailing : IJEMR
174
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2,888
Other ZBW resources
1,866
RePEc
1,261
EconStor
360
USB Cologne (business full texts)
254
BASE
243
OLC EcoSci
28
ArchiDok
7
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Showing
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date (oldest first)
1
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
2
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
3
E-marketing
Strauss, Judy
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10013474942
Saved in:
4
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
5
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
6
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
7
B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav
;
Lastuvka, Igor
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
Saved in:
8
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
9
Do it wrong quickly : how the web changes the old marketing rules
Moran, Mike
-
2008
Persistent link: https://www.econbiz.de/10003479595
Saved in:
10
E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane
;
Hermanns, Arnold
-
2008
Persistent link: https://www.econbiz.de/10003438506
Saved in:
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