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The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
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Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan; Johansson, Ulf - In: The international review of retail, distribution and … 24 (2014) 2, pp. 186-212
Persistent link: https://www.econbiz.de/10010367006
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Detaljistmärkta dagligvaror
Ahlmark, Dan - 1980
Persistent link: https://www.econbiz.de/10003660852
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Eigenmarken und Gatekeeper-Funktionen des Handels : eine interaktionstheoretische Analyse
Bodenstein, Gerhard - 1995
Persistent link: https://www.econbiz.de/10000546186
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Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan - 1996
Persistent link: https://www.econbiz.de/10000584377
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Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey - 1994 - 2. ed
Persistent link: https://www.econbiz.de/10000415119
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Handelsmarkenmanagement
Dumke, Stephan - 1996
Persistent link: https://www.econbiz.de/10000562117
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Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter - 1988
Persistent link: https://www.econbiz.de/10000083485
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The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003753974