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The schedule model and the salesman's effort allocation
Armstrong, Gary M. - In: California management review 18 (1976) 4, pp. 43-51
Persistent link: https://www.econbiz.de/10003478726
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Garantie- und Beschwerdepolitik : eine Chance für das Marketing-Management
Kendall, C. L.; Russ, Frederick A. - In: Marketing und Verbraucherpolitik, (pp. 240-252). 1982
Persistent link: https://www.econbiz.de/10002204434
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Warranty and complaint policies : an opportunity for marketing management
Kendall, C. L.; Russ, Frederick A. - In: Journal of marketing 39 (1975) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10002204439
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Physical distribution service : a neglected aspect of marketing management
Perreault jr., William D.; Russ, Frederick A. - In: Views of marketing : a reader, (pp. 138-149). 1979
Persistent link: https://www.econbiz.de/10002624600
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Physical distribution service in industrial purchase decisions
Perreault jr., William D.; Russ, Frederick A. - In: Journal of marketing 40 (1976) 2, pp. 3-10
Persistent link: https://www.econbiz.de/10002624608
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Quantifying marketing trade : offs in physical distribution policy decisions
Perreault jr., William D.; Russ, Frederick A. - In: Decision sciences : DS 7 (1976) 2, pp. 186-201
Persistent link: https://www.econbiz.de/10002624649
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2010 - 13. ed.
Persistent link: https://www.econbiz.de/10003776958
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374