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Response to consumerism : how change is perceived by both sides
Barksdale, Hiram C.
;
French, Warren A.
- In:
MSU business topics
23
(
1975
)
2
,
pp. 55-67
Persistent link: https://www.econbiz.de/10001877795
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2
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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3
Views of marketing : a reader
French, Warren A.
;
Sekely, William S.
;
Gates, Roger H.
-
1979
Persistent link: https://www.econbiz.de/10000069342
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4
Pricing augmented commercial services
Friedmann, Roberto
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10001046011
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5
Package information legislation : trends and viewpoints
French, Warren A.
;
Schroeder, Leila O.
- In:
MSU business topics
20
(
1972
)
3
,
pp. 39-44
Persistent link: https://www.econbiz.de/10002164753
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6
Value theory in marketing : an interdisciplinary view
French, Warren A.
;
Beik, Leland L.
- In:
Rivista internazionale di scienze economiche e …
23
(
1976
)
12
,
pp. 1090-1101
Persistent link: https://www.econbiz.de/10002164764
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7
Use of multiple discriminant analysis to improve the salesman selection process
Perreault jr., William D.
;
French, Warren A.
;
Harris …
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 50-62
Persistent link: https://www.econbiz.de/10002624670
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8
Establishment of a minority small business training program : in retrospect
Davis, Earl F.
;
French, Warren A.
;
Kagerer, Rudolph L.
- In:
MSU business topics
21
(
1973
)
2
,
pp. 64-72
Persistent link: https://www.econbiz.de/10002068739
Saved in:
9
Marketing, an area of value
Beik, Leland
;
French, Warren A.
- In:
Rivista internazionale di scienze economiche e …
23
(
1976
)
9
,
pp. 834-848
Persistent link: https://www.econbiz.de/10001893942
Saved in:
10
Responsible marketing in an expanded marketing concept
Beik, Leland L.
;
French, Warren A.
- In:
Views of marketing : a reader
,
(pp. 289-299)
.
1979
Persistent link: https://www.econbiz.de/10001894003
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