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Miracle, Gordon E.
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ECONIS (ZBW)
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1
International advertising
Miracle, Gordon E.
- In:
Handbook of advertising management
,
(pp. 31,1-31,42)
.
1970
Persistent link: https://www.econbiz.de/10002498850
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2
International advertising principles and strategies
Miracle, Gordon E.
- In:
MSU business topics
16
(
1968
)
4
,
pp. 29-36
Persistent link: https://www.econbiz.de/10002498861
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3
International advertising principles and strategies
Miracle, Gordon E.
- In:
The multinational enterprise in transition : selected …
,
(pp. 174-186)
.
1972
Persistent link: https://www.econbiz.de/10002498871
Saved in:
4
Management of international advertising : the role of advertising agencies
Miracle, Gordon E.
-
1966
Persistent link: https://www.econbiz.de/10002498897
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5
Organization for international advertising
Miracle, Gordon E.
- In:
World marketing : a multinational approach
,
(pp. 123-140)
.
1967
Persistent link: https://www.econbiz.de/10002498951
Saved in:
6
Product characteristics and marketing strategy
Miracle, Gordon E.
- In:
Journal of marketing
29
(
1965
)
1
,
pp. 18-24
Persistent link: https://www.econbiz.de/10002498963
Saved in:
7
Marketing Decision Making: strategy and payoff
Miracle, Gordon E.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10003434105
Saved in:
8
[Besprechung von:] Miracle, Gordon E. and Gerald S. Albaum: International marketing management. Homewood, Ill. 1970
Menhinick, A.
- In:
Foreign trade review : quarterly journal of Indian …
6
(
1971
)
2
,
pp. 236-237
Persistent link: https://www.econbiz.de/10002469568
Saved in:
9
Achieving reliable and valid cross-cultural research results in content analysis
Miracle, Gordon E.
;
Bang, Hae-Kyong
- In:
New directions in international advertising research
,
(pp. 9-23)
.
2002
Persistent link: https://www.econbiz.de/10001785269
Saved in:
10
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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