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Imitative advertising in the cigarette industry
Grabowski, Henry G.; Mueller, Dennis C. - In: The antitrust bulletin : the journal of American and … 16 (1971) 2, pp. 257-292
Persistent link: https://www.econbiz.de/10002472562
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The economics of advertising
Schmalensee, Richard - 1972
Persistent link: https://www.econbiz.de/10013336998
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Private profits and public health : does advertising of smoking cessation products encourage smokers to quit?
Avery, Rosemary J.; Kenkel, Donald Scott; Lillard, Dean R. - In: Journal of political economy 115 (2007) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10003521403
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Drug advertising and health habits
Iizuka, Toshiaki; Jin, Ginger Zhe - 2005
Persistent link: https://www.econbiz.de/10003207354
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Advertising--1973 : Hearings, Ninety-third Congress, first session, on S. 805, to establish a National Institute of Marketing and Health. February 26 and 27, 1973
United States / Congress / Senate / Committee on … - 1973
Persistent link: https://www.econbiz.de/10001412331
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Werbung und Zigarettenkonsum
Behnke, Ernst-August - 1977
Persistent link: https://www.econbiz.de/10000065468
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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel - 1982
Persistent link: https://www.econbiz.de/10000014635
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Pro und Contra : Zigarettenwerbung ; Werbewirkungsforschung/Werbefreiheit
Müller, Stefan; Potucek, Vladimir - In: Markenartikel : das Magazin für Markenführung 45 (1983) 3, pp. 108-113
Persistent link: https://www.econbiz.de/10002538545
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Advertising and industry sales : an empirical study of the German cigarette industry
Leeflang, Peter S. H.; Reuyl, Jan C. - 1980
Persistent link: https://www.econbiz.de/10002235924