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1
The strategic value of CRM : a technology adoption perspective
Richard, James E.
;
Thirkell, Peter C.
;
Huff, Sidney Laurence
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 421-439
Persistent link: https://www.econbiz.de/10003621464
Saved in:
2
In-store marketing : a strategic perspective
Fam, Kim Shyan
;
Merrilees, Bill
;
Richard, James E.
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10009153421
Saved in:
3
Corporate image, loyalty, and commitment in the consumer travel industry
Richard, James E.
;
Zhang, Annie
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 568-593
Persistent link: https://www.econbiz.de/10009558875
Saved in:
4
Intranet portals : marketing and managing individuals' acceptance and use
Neill, William D.
;
Richard, James E.
- In:
Australasian marketing journal
20
(
2012
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009523314
Saved in:
5
Publishing success of marketing academics : antecedents and outcomes
Richard, James E.
;
Plimmer, Geoff
;
Fam, Kim Shyan
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
Saved in:
6
The perfect little bump : does the media portrayal of pregnant celebrities influence prenatal attachment?
Krisjanous, Jayne
;
Richard, James E.
;
Gazley, Aaron
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 758-773
Persistent link: https://www.econbiz.de/10010405132
Saved in:
7
Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising
Richard, James E.
;
Meuli, Paul G.
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 698-719
Persistent link: https://www.econbiz.de/10009776451
Saved in:
8
Entrepreneurship in marketing : socializing partners for brand governance in EM firms
Renton, Michelle
;
Richard, James E.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 180-188
Persistent link: https://www.econbiz.de/10012230461
Saved in:
9
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
10
Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis
Hiram Ting
;
Fam, Kim Shyan
;
Hwa, Jacky Cheah Jun
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 518-529
Persistent link: https://www.econbiz.de/10011988014
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