The “performance gap” in the United Kingdom construction industry is a persistent problem as new building development projects under-perform more often than not. The “performance gap” is partially attributed to the number of stages involved in building project development and the...

"Market Management and Project Business Development is a guide to the theory and practice of marketing and selling projects in business. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and as...