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Branding: a generation gap?
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Kinder
17,742
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11,640
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Heckman, James J.
118
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112
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104
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102
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96
Burmann, Christoph
83
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80
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80
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74
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70
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67
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66
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62
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59
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58
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54
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54
Karbownik, Krzysztof
53
Spieß, C. Katharina
53
Malhotra, Naresh K.
52
Lavy, Victor
50
Chen, Xi
49
Glätzle-Rützler, Daniela
49
Waldfogel, Jane
49
Del Boca, Daniela
48
Stabile, Mark
48
Almond, Douglas
47
Bauer, Hans H.
47
Corman, Hope
47
List, John A.
46
Wiedmann, Klaus-Peter
46
Herrmann, Andreas
45
Lundborg, Petter
45
Schanzenbach, Diane Whitmore
45
Hoddinott, John
44
Meghir, Costas
44
Case, Anne
43
Halla, Martin
43
Aizer, Anna
42
Corak, Miles
42
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OECD
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Institut für Demoskopie Allensbach
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American Marketing Association
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European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
17
Maxwell Graduate School of Citizenship and Public Affairs
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Forschungsinstitut zur Zukunft der Arbeit
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American Management Association
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Asian Development Bank
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9
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Edward Elgar Publishing
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6
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Discussion paper series / IZA
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NBER working paper series
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521
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426
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352
The journal of product & brand management
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Journal of health economics
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Young consumers : insight and ideas for responsible marketers
165
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Overseas business reports : OBR
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European journal of marketing : EJM
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CESifo working papers
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Journal of the Academy of Marketing Science
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Jahrbuch der Absatz- und Verbrauchsforschung
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132
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
129
World Bank E-Library Archive
128
Review of Economics of the Household
126
Economics of education review
123
Journal of travel and tourism marketing
123
Tourism management : research, policies, practice
121
Journal of marketing management : MM
119
Asia Pacific journal of marketing and logistics
116
Innocenti working paper
114
Qualitative market research : an international journal
113
Marketing intelligence & planning
112
Journal of marketing communications
111
Discussion paper / Centre for Economic Policy Research
110
Marketing letters : a journal of research in marketing
110
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2,839
RePEc
1,553
EconStor
987
Other ZBW resources
838
BASE
50
USB Cologne (business full texts)
42
OLC EcoSci
31
ArchiDok
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Showing
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10
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date (oldest first)
1
Identifying branding features of products for
children
Shelepova, Е. V.
;
V. I., Samofalov
- In:
European research studies
21
(
2018
)
2
,
pp. 970-984
Persistent link: https://www.econbiz.de/10012222070
Saved in:
2
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
3
Children
and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
4
When does product brand matter to
children
?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
5
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
6
Knowing the child consumer : historical and conceptual insights on qualitative
children
's consumer research
Cook, Daniel Thomas
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 269-282
Persistent link: https://www.econbiz.de/10003933436
Saved in:
7
Attitudes of Indonesian mothers toward food advertising directed to
children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
8
More than just "snap, crackle, and pop" : "Draw, Write, and Tell" ; an innovative research method with young
children
Angell, Robert J.
;
Angell, Catherine
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10010245521
Saved in:
9
Zielgruppe
Kinder
: verstehen der kindlichen Wahrnehmungs- und Denkstrukturen
Mappes, Maryse
;
Zerzer, Manfred
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 537-551)
.
2011
Persistent link: https://www.econbiz.de/10009233181
Saved in:
10
Entertainment in advergames and its influence on brand-related outcomes for
children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
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