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ECONIS (ZBW)
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A natural science approach to investigate cross-cultural managerial creativity
Bradley, Frank
;
Gao, Yuhui
;
Sousa, Carlos M. P.
- In:
International business review : the official journal of …
22
(
2013
)
5
,
pp. 839-855
Persistent link: https://www.econbiz.de/10009771711
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2
Measuring marketing performance : a review and a framework
Gao, Yuhui
- In:
The marketing review
10
(
2010
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10003963397
Saved in:
3
Business leaders' personal values, organisational culture and market orientation
Gao, Yuhui
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011742908
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4
Low-cost airlines : a new customer relationship? ; an analysis of service quality, service satisfaction, and customer loyalty in a low-cost setting
Curry, Neil
;
Gao, Yuhui
- In:
Services marketing quarterly
33
(
2012
)
2
,
pp. 104-118
Persistent link: https://www.econbiz.de/10009553129
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5
Opening the black box of CSR decision making : a policy-capturing study of charitable donation decisions in China
Wang, Shuo
;
Gao, Yuhui
;
Hodgkinson, Gerard P.
; …
- In:
Journal of business ethics : JOBE
128
(
2015
)
3
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011283165
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6
Can socially responsible leaders drive Chinese firm performance?
Wang, Shuo
;
Huang, Wei
;
Gao, Yuhui
;
Ansett, Sean
;
Xu, …
- In:
Leadership & organization development journal
36
(
2015
)
4
,
pp. 435-450
Persistent link: https://www.econbiz.de/10011348988
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7
Do not settle for simple assessment : the effects of marketing metric uses on market-sensing capability
Liang, Xiaoning
;
Frösén, Johanna
;
Gao, Yuhui
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1502-1530
Persistent link: https://www.econbiz.de/10014252309
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8
Firm specific determinants of open innovation in European SMEs
Priyadarshini, Anushree
;
Gao, Yuhui
;
O'Gorman, Colm
- In:
Journal of small business and entrepreneurship : JSBE
36
(
2024
)
1
,
pp. 130-157
Persistent link: https://www.econbiz.de/10014446873
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9
International marketing strategy
Bradley, Frank
-
1991
-
1. publ.
Persistent link: https://www.econbiz.de/10000815152
Saved in:
10
International marketing strategy
Bradley, Frank
-
1995
-
2. ed.
Persistent link: https://www.econbiz.de/10000426377
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