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Eine werbepsychologische Anzei...
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
30
Anderson, Simon P.
29
Gierl, Heribert
29
Rosengren, Sara
28
Septianto, Felix
28
Saffer, Henry
26
Dahlén, Micael
25
Okazaki, Shintaro
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Bruhn, Manfred
24
Diehl, Sandra
24
Sethi, Suresh
24
Zaccour, Georges
24
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Dufwenberg, Martin
20
Huh, Jisu
20
Hundhausen, Carl
20
Mueller, Barbara
20
Pepels, Werner
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Esch, Franz-Rudolf
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Pflaum, Dieter
18
Schlosser, Rainer
18
Campbell, Colin L.
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Dens, Nathalie
17
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Zentralausschuss der Werbewirtschaft
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Axel-Springer-Verlag
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IGI Global
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
5
Zentralausschuss der Werbewirtschaft e. V.
5
American Enterprise Institute for Public Policy Research
4
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
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Edward Elgar Publishing
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European Advertising Academy
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3
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3
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3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
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Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
74
NBER working paper series
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
Psychology & marketing
62
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2,391
EconStor
91
USB Cologne (business full texts)
40
RePEc
17
Other ZBW resources
10
BASE
9
OLC EcoSci
8
ArchiDok
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1
Rechte Seite rechts oben! : Eine experimentelle Untersuchung über d. Abhängigkeit d. Aufmerksamkeitswertes von d. Plazierung e.
Anzeige
1959
Persistent link: https://www.econbiz.de/10000524488
Saved in:
2
The remembering and forgetting of advertising
Zielske, Hubert A.
- In:
Journal of marketing
23
(
1959
),
pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
Saved in:
3
Die Werbemittel und ihre psychologische, künstlerische und technische Gestaltung
Kropff, Hanns F. J.
-
1961
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013327322
Saved in:
4
Blickverhalten und Erinnerung bei emotionaler Anzeigenwerbung
Witt, Dieter
-
1977
Persistent link: https://www.econbiz.de/10000001087
Saved in:
5
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
6
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
7
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
8
Der Werbewert der Zeitungen und Zeitschriften
Riesco, Basilio
-
1964
Persistent link: https://www.econbiz.de/10000558263
Saved in:
9
Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
Saved in:
10
Anzeigenumfeld und Werbewirkung : Feldexperiment zum Umwelteinfluß
1972
Persistent link: https://www.econbiz.de/10000417224
Saved in:
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