Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69
perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … traditional advertisements. Moreover, the perception of advertisements is infl uenced by the level of both benevolent and hostile … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a …