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Entscheidungsunterstützung mit Scanner-Daten
Simon, Hermann - 1987
Persistent link: https://www.econbiz.de/10000730016
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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique - 1993
Persistent link: https://www.econbiz.de/10000349013
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Anordnung und Klassifikation von Objekten bei qualitativen Merkmalen
Schader, Martin - 1978
Persistent link: https://www.econbiz.de/10000077597
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Konkurrenzanalyse mit Hilfe multivariater Klassifikation
Illig, Annette - 1980
Persistent link: https://www.econbiz.de/10000080224
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Towards a typology of consumer survey research
Greig, Ian D. - 2007
Persistent link: https://www.econbiz.de/10003539128
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Demographic and other classifications
Hamersveld, Mario van - In: Market research handbook, (pp. 571-584). 2007
Persistent link: https://www.econbiz.de/10003548812
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Relationship marketing research (1994 - 2006) : an academic literature review and classification
Das, Kallol - In: Marketing intelligence & planning 27 (2009) 3, pp. 326-363
Persistent link: https://www.econbiz.de/10009526366
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Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach
Yang, Chin-Sheng; Chen, Cheng-Hsiung; Chang, Pei-chann - In: Information systems and e-business management : ISeB 13 (2015) 3, pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
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A typology of adaptive shopping patterns in recession
Hampson, Daniel P.; MacGoldrick, Peter J. - In: Journal of business research : JBR 66 (2013) 7, pp. 831-838
Persistent link: https://www.econbiz.de/10009756902
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518