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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf (ed.); Pleil, Thomas (ed.) - 2015
Persistent link: https://www.econbiz.de/10010425982
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung; Min, Jihye Ellie; Le, Linh Ha - In: Journal of fashion marketing and management 26 (2022) 2, pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz; Gomes, Lucilene Ribeiro - In: Journal of fashion marketing and management 26 (2022) 3, pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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Die Content-Revolution im Unternehmen : neue Perspektiven durch Content-Marketing und -Strategie
Eck, Klaus; Eichmeier, Doris - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de/10014007693
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Business blogging and enterprise strategy : controversy and evidences
Hu, Nan; Wan, Yun; Ye, Chen; Liu, Ling - In: International journal of e-entrepreneurship and … 3 (2012) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10009581172
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Communicating corporate social responsibility in the digital era
Lindgreen, Adam (ed.); Vanhamme, Joëlle (ed.);  … - 2018
Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...
Persistent link: https://www.econbiz.de/10013179961
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Communicating corporate social responsibility in the digital era
Lindgreen, Adam; Vanhamme, Joëlle; Maon, François; … - 2018
Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...
Persistent link: https://www.econbiz.de/10011713957