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Neuroökonomie : nichts als ein...
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Konsumentenverhalten
78,458
Consumer behaviour
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10,339
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10,332
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8,945
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8,942
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4,267
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4,153
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4,043
Werbewirkung
3,631
Advertising effects
3,616
Electronic Commerce
3,537
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3,447
Experiment
3,405
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3,191
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3,051
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3,039
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Belk, Russell W.
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98
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94
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90
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89
Sheth, Jagdish N.
89
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85
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84
Phau, Ian
83
Usman, Osly
76
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73
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70
Khare, Arpita
70
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68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Homburg, Christian
66
Septianto, Felix
66
Malhotra, Naresh K.
65
Foxall, Gordon R.
63
Kenning, Peter
63
Wansink, Brian
63
Agarwal, Sumit
62
Kapferer, Clodwig
62
Stavins, Joanna
61
Pelsmacker, Patrick de
60
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
57
Ko, Eunju
56
Chintagunta, Pradeep K.
55
Janssen, Maarten C. W.
55
Laroche, Michel
55
Walsh, Gianfranco
55
Kumar, V.
54
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53
Krishna, Aradhna
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European Productivity Agency
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European Society for Opinion and Marketing Research
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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Esomar
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Ökologische Kommunikation mbH
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Robert Schuman Centre for Advanced Studies
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Journal of business research : JBR
2,064
Journal of retailing and consumer services
1,936
International journal of consumer studies
767
International journal of hospitality management
725
Journal of marketing research : JMR
665
Psychology & marketing
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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The journal of product & brand management
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NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
376
European journal of marketing : EJM
366
Journal of retailing
359
The journal of brand management : an international journal
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
332
Journal of marketing management : MM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Marketing letters : a journal of research in marketing
321
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of consumer behaviour : an international research review
303
Cogent business & management
298
Journal of marketing communications
298
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
The journal of consumer marketing
285
Technological forecasting & social change : an international journal
271
Journal of economic psychology : research in economic psychology and behavioral economics
268
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
259
Marketing intelligence & planning
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,703
RePEc
770
EconStor
720
BASE
103
OLC EcoSci
66
USB Cologne (business full texts)
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ArchiDok
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1
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
2
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
3
Neuromarketing
Nufer, Gerd
;
Wallmeier, Miriam
-
2010
Schnittstellendisziplin aus den Bereichen Kognitionswissenschaften, Neurowissenschaften und der
Marktforschung
. Die Neurowissenschaften können …
Persistent link: https://www.econbiz.de/10009521941
Saved in:
4
Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
Saved in:
5
Den unbewussten Konsumenten verstehen : marketingrelevante Erkenntnisse und Methoden der Neurowissenschaften
Kwiatkowski, Christoph
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011643974
Saved in:
6
Multisensorisches Marketing in der Lebensmittelbranche: theoretische Grundlagen und Anwendungsbeispiele
Au, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010503079
Saved in:
7
Zur Bedeutung der Neurowissenschaften für das Marketing
Kühnpast, Nicole
-
2004
Persistent link: https://www.econbiz.de/10002128099
Saved in:
8
Neuromarketing und Neuroökonomie
Hoppe, Christian
- In:
Aus Politik und Zeitgeschichte : APuZ
58
(
2008
)
44/45
,
pp. 19-24
Persistent link: https://www.econbiz.de/10003769052
Saved in:
9
Neurowissenschaftliche Methoden in der praktischen
Marktforschung
: status quo und Zukunftsszenarien
Koller, Monika
;
Brenner, Gerhard
- In:
NeuroPsychoEconomics
5
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10008758563
Saved in:
10
Fünf Jahre neuroökonomische Forschung : eine Zwischenbilanz und ein Ausblick
Kenning, Peter
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 31-46)
.
2010
Persistent link: https://www.econbiz.de/10003992345
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