"1 Importance of Value Propositions No department within your organization has the copyright on generating good ideas. H. James Harrington Introduct ion Why would anyone write a book on value propositions? Why should you take time to read it? Well, value propositions are the first step in the...

Preparing your organization for innovation -- Promoting and communicating -- Personal creativity for entrepreneurs -- Corporate creativity and innovation -- Innovation theory for entrepreneurs -- Business essentials for innovative entrepreneurs -- Innovation readiness and deployment -- The...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Prologue: Innovation Master Plan Framework -- 1: Preparing Your Organization for Innovation -- Introduction -- On the Intake of Ideas -- Getting Organized for Innovation -- Flexibility and Ability -- Got an Idea?...