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OPAL: using a social marketing approach to reducing childhood obesity
Weir, Lisa
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Williams, Jo
- In:
Contemporary issues in social marketing
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(pp. 173-194)
.
2013
Persistent link: https://www.econbiz.de/10011431934
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Social media posters and lurkers : the impact on team identification and game attendance in minor league baseball
Williams, Jo
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Heiser, Robert
;
Chinn, Susan J.
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
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4
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pp. 295-310
Persistent link: https://www.econbiz.de/10009748199
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