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Der globalisierte Markt ist da...
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Markenführung
17,197
Brand management
17,165
Markenartikel
8,946
Consumer behaviour
8,843
Konsumentenverhalten
8,842
Brand
7,992
Markenimage
7,567
Brand image
7,461
Internationales Marketing
5,262
International marketing
5,101
Beziehungsmarketing
2,879
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2,877
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2,232
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2,200
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2,037
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1,931
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1,931
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1,763
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1,745
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1,718
Theorie
1,623
Theory
1,623
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1,538
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1,339
Advertising effects
1,326
USA
1,321
United States
1,297
Marketing
1,105
Werbung
1,049
Luxury goods
1,003
Luxusgüter
1,003
Advertising
970
Welt
893
World
893
Multinationales Unternehmen
882
Transnational corporation
841
Einzelhandel
830
Retail trade
813
Handelsmarke
789
Store brand
755
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3,173
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17,883
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8,436
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116
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764
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Lehrbuch
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Bibliography included
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Reprint
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Konferenzschrift
199
Conference paper
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Konferenzbeitrag
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Conference proceedings
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Ratgeber
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113
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77
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77
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69
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57
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57
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41
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36
Sammlung
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34
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English
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9
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Burmann, Christoph
129
Esch, Franz-Rudolf
128
Baumgarth, Carsten
88
Meffert, Heribert
77
Melewar, T. C.
77
Keller, Kevin Lane
63
Huber, Frank
62
Bruhn, Manfred
58
Ahlert, Dieter
54
Sattler, Henrik
52
De Chernatony, Leslie
50
Balmer, John M. T.
47
Bauer, Hans H.
41
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Phau, Ian
40
Wiedmann, Klaus-Peter
40
Bang, Nguyen
38
Swoboda, Bernhard
38
Diamantopoulos, Adamantios
37
Tomczak, Torsten
37
Czinkota, Michael R.
36
Merrilees, Bill
36
Foroudi, Pantea
34
Ko, Eunju
33
Romaniuk, Jenni
33
Uggla, Henrik
33
Vrontis, Demetris
33
Fantapié Altobelli, Claudia
32
Schmidt, Holger J.
32
Ind, Nicholas
31
Völckner, Franziska
31
Herrmann, Andreas
30
Kotabe, Masaaki
30
MacInnis, Deborah J.
30
Steenkamp, Jan-Benedict E. M.
30
Dawes, John
29
Gupta, Suraksha
29
Veloutsou, Cleopatra
29
Christodoulides, George
28
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Institution
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Springer Fachmedien Wiesbaden
124
National Bureau of Economic Research
47
Gesellschaft zur Erforschung des Markenwesens
25
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
15
American Marketing Association
14
Information Resources Management Association
13
Markenverband
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
GATE Germany, Konsortium Internationales Hochschulmarketing
10
Springer International Publishing
10
UNCTAD / Secretariat
10
IGI Global
9
Books on Demand GmbH <Norderstedt>
8
Edward Elgar Publishing
8
NetLibrary, Inc
8
OECD
8
Springer Gabler <Firma>
8
Fördergesellschaft Marketing an der Universität Augsburg
7
International Trade Centre
7
Verlag Franz Vahlen
7
Campus Verlag
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
UNCTAD
6
Chambre de commerce et d'industrie de Paris
5
Europäische Kommission
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
Institute of Marketing and Management <Delhi>
5
International Chamber of Commerce
5
Springer-Verlag GmbH
5
UVK Verlagsgesellschaft mbH
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Erasmus Research Institute of Management
4
Harvard Graduate School of Business Administration
4
Redline Verlag
4
United States Trademark Association
4
AMACOM
3
Chartered Institute of Marketing
3
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Journal of business research : JBR
725
The journal of brand management : an international journal
617
The journal of product & brand management
396
SpringerLink / Bücher
367
Journal of retailing and consumer services
314
International marketing review
181
European journal of marketing : EJM
161
Journal of global marketing
160
Industrial marketing management : the international journal for industrial and high-tech firms
148
Journal of international marketing
146
Psychology & marketing
146
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
Asia Pacific journal of marketing and logistics
128
Journal of strategic marketing
128
Marketing intelligence & planning
124
Journal of marketing
119
Journal of marketing communications
118
Journal of marketing management : MM
116
Journal of marketing research : JMR
113
Journal of advertising research
112
International journal of hospitality management
110
Journal of the Academy of Marketing Science
105
Springer eBook Collection
105
Journal of international consumer marketing
95
The IUP journal of brand management : IJBRM
94
The Trademark reporter
85
Journal of fashion marketing and management
82
Marketing letters : a journal of research in marketing
81
Journal of promotion management : innovations in planning and applied research
79
Innovatives Markenmanagement
78
Journal of promotion management : JPM
77
Research
76
International journal of advertising : the quarterly review of marketing communications
75
Markenartikel : das Magazin für Markenführung
75
International journal of internet marketing and advertising : IJIMA
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International journal of advertising : the review of marketing communications
71
Tourism management : research, policies, practice
71
Journal of retailing
69
Marketing : ZFP ; journal of research and management
69
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,359
Other ZBW resources
1,081
RePEc
454
EconStor
99
BASE
82
OLC EcoSci
20
USB Cologne (business full texts)
11
ArchiDok
5
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1
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
3
Does country of origin affect
brand
associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
7
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
8
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
9
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
10
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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