"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of...

"The Conversion Code, 1st edition, taught real estate agents to engage with their prospective customers online first using social media, mobile apps, blogs and live chat, before ever meeting in-person. It quickly became one of the bestselling books on marketing and advertising real estated--with...