Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumers' attitude towards ph...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
18
Konsumentenverhalten
18
Indien
16
India
13
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Advertising effects
7
Werbewirkung
7
Emerging economies
6
Schwellenländer
6
Marketing management
5
Marketingmanagement
5
Sri Lanka
5
Advertising
4
Beschäftigung
4
Brand
4
Ceylon
4
Markenartikel
4
Werbung
4
purchase intentions
4
Erziehung und Bildung
3
Product Placement
3
Product placement
3
brand recall
3
consumer behaviour
3
Coronavirus
2
Developing countries
2
Economic growth
2
Einkommensverteilung
2
Electronic Banking
2
Electronic banking
2
Emotion
2
Entwicklung
2
Entwicklungsländer
2
Fast Food
2
Fast food
2
Fast-food industry
2
Film industry
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
41
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
36
Undetermined
16
Author
All
Srivastava, R. K.
50
Selvaratnam, S.
5
Bhanot, Sandeep
3
Livingstone, Ian
3
Saxena, Shikha
2
Singh, Sindhu
2
Agwani, M. S.
1
Amble, V. N.
1
Anderson, Beverlee B.
1
Dharmawardene, K. G. S.
1
Dorsch, Michael J.
1
Gupta, Kaushal Kumar
1
Jacob, T.
1
Jidda, Rabiya
1
Kodikara, M. M. A.
1
Manimoy, Paul
1
Rao, K. S.
1
Rathod, Ganesh W.
1
Roy, Ramashray
1
Samaddar, A. B.
1
Sarangi, Swatee
1
Selvadurai, K.
1
Selvanayagam, W. B.
1
Selvarstnam, S.
1
Srinivasan, R.
1
Srivastava, Rajendra Krishan
1
Srivastava, Rajesh K.
1
Tiwari, R. P.
1
more ...
less ...
Institution
All
International Institute for Labour Studies
6
International Educational Materials Exchange
3
Published in...
All
International journal of Indian culture and business management
5
International educational materials exchange
3
Employment and unemployment problems of the near east and south Asia ; Vol. 1
2
International journal of export marketing : IJExportM
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
The West Asian crisis, 1967
2
Afro-Asian and world affairs : quarterly journal of the Institute of Afro-Asian and World Affairs
1
Agrarian policies and rural poverty in Africa
1
China : CIJ ; an international journal
1
Human resource management in the new economy
1
Indian journal of agricultural economics
1
Indian journal of industrial relations
1
International journal of Indian culture and business management : IJICBM
1
International journal of business forecasting and marketing intelligence : IJBFMI
1
International journal of comparative management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of export marketing
1
International journal of risk assessment and management : IJRAM
1
International journal of services, economics and management
1
International journal of strategic change management : IJSCM
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategy and management
1
Marga
1
Marketing intelligence & planning
1
Occasional paper
1
South Asian journal of management : SAJM
1
Sp - Z
1
The Asian economic review : journal of the Indian Institute of Economics
1
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
1
[School of] Development Studies, University of East Anglia, Occasional Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
9
USB Cologne (EcoSocSci)
4
RePEc
3
Showing
1
-
10
of
52
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chinese success with FDI : lessons for India
Srivastava, Rajesh K.
- In:
China : CIJ ; an international journal
6
(
2008
)
2
,
pp. 316-329
Persistent link: https://www.econbiz.de/10003784941
Saved in:
2
Brand equity measurement in India : how to be more realistic?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
3
,
pp. 295-306
Persistent link: https://www.econbiz.de/10003837704
Saved in:
3
Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
Saved in:
4
Effect of cross culture on ethical behaviour of Y generation : is it changing?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
3
(
2010
)
3
,
pp. 333-348
Persistent link: https://www.econbiz.de/10003982925
Saved in:
5
Measuring brand strategy : can brand equity and brand score be a tool to measure the effectiveness of strategy?
Srivastava, R. K.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 487-497
Persistent link: https://www.econbiz.de/10003927506
Saved in:
6
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
Saved in:
7
Understanding brand identity confusion
Srivastava, R. K.
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
Saved in:
8
The role of brand equity on mergers and acquisition in the pharmaceutical industry : when do firms learn from their merger and acquisition experience?
Srivastava, R. K.
- In:
Journal of strategy and management
5
(
2012
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10009614137
Saved in:
9
[Besprechung von:] Abidjan. Urban development and employment in Ivory Coast. Geneva 1976
Srivastava, R. K.
- In:
Indian journal of industrial relations
13
(
1977
)
1
,
pp. 96-98
Persistent link: https://www.econbiz.de/10002864226
Saved in:
10
Administrative problems in educational planning
Srivastava, R. K.
- In:
The Indian journal of public administration : quarterly …
10
(
1964
)
4
,
pp. 631-646
Persistent link: https://www.econbiz.de/10002864234
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
