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Advertising empirical generali...
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Werbung
12,446
Advertising
9,798
Empirical method
4,052
Empirische Methode
4,052
Werbewirkung
3,859
Advertising effects
3,829
Consumer behaviour
3,126
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3,126
Online-Marketing
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1,847
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815
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advertising
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Marketing management
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Pricing strategy
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422
Wettbewerb
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350
Target group
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Competition
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Kaiser, Harry M.
60
Eisend, Martin
57
Taylor, Charles Raymond
39
Pelsmacker, Patrick de
37
Gierl, Heribert
32
Septianto, Felix
30
Anderson, Simon P.
29
Bruhn, Manfred
27
Rosengren, Sara
27
Okazaki, Shintaro
26
Saffer, Henry
26
Kind, Hans Jarle
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Wilbur, Kenneth C.
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Hundhausen, Carl
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Pepels, Werner
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Esch, Franz-Rudolf
18
Ford, John B.
18
Mueller, Barbara
18
Pflaum, Dieter
18
Prasad, Ashutosh
18
Schlosser, Rainer
18
Carlson, Les
17
Dens, Nathalie
17
Nickel, Volker
17
Reid, Leonard N.
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
75
Springer Fachmedien Wiesbaden
58
Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
11
American Marketing Association
9
Verlag Dr. Kovač
9
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
IGI Global
6
Centre for Social and Economic Research on the Global Environment
5
De Gruyter Oldenbourg
5
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Books on Demand GmbH <Norderstedt>
4
Confederation British Industry
4
Edward Elgar Publishing
4
European Advertising Academy
4
Federal Trade Commission
4
IP Deutschland GmbH <Köln>
4
Nordic Council of Ministers
4
Peter Lang GmbH
4
Shaker Verlag
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Helmut-Schmidt-Universität
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Nomos Verlagsgesellschaft
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Technische Universität Braunschweig
3
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The international journal of human resource management
263
Journal of advertising research
235
International journal of advertising : the review of marketing communications
212
Journal of business research : JBR
187
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
SpringerLink / Bücher
183
Journal of advertising : official publication of the American Academy of Advertising
181
Journal of marketing communications
155
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
International journal of production economics
78
Journal of marketing
78
NBER working paper series
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Journal of historical research in marketing
71
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
66
Journal of retailing and consumer services
63
Working paper / National Bureau of Economic Research, Inc.
62
NBER Working Paper
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of internet marketing and advertising : IJIMA
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
International journal of technology management : IJTM
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
Psychology & marketing
56
International journal of industrial organization
55
International journal of production research
55
The journal of technology transfer
53
Journal of current issues and research in advertising : JCIRA
51
Gabler Edition Wissenschaft
50
Health marketing quarterly
49
CESifo working papers
45
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Research
40
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,409
RePEc
929
Other ZBW resources
908
EconStor
241
BASE
84
USB Cologne (business full texts)
30
OLC EcoSci
9
ArchiDok
6
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Showing
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1
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
2
What we know about
advertising
: lessons from empirical generalizations
Precourt, Geoffrey
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003860354
Saved in:
3
Today's
advertising
laws: will they survive the digital revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
Saved in:
4
Advertising
impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
Saved in:
5
Reaching donors : neuro-linguistic programming implications for effective charity marketing communications
Mainwaring, Susan
;
Skinner, Heather
- In:
The marketing review
9
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003883391
Saved in:
6
Evaluating empirical research into music in
advertising
: a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
Saved in:
7
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10009010433
Saved in:
8
Special issue: Reinquiries in
advertising
research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
9
Reinquiries in
advertising
research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
10
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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