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1
Optimale Absatzförderungsbudgets im vertikalen Marketing : Wertschöpfungspotenziale alternativer Formen der strategischen Hersteller-Händler-Interaktion
Kunter, Marcus
;
Steffenhagen, Hartwig
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
4
,
pp. 237-251
Persistent link: https://www.econbiz.de/10003206030
Saved in:
2
Vertikale Kooperationen zwischen Industrie und Handel : neue Typen und Strategien zur Effizienzsteigerung im Absatzkanal
Laurent, Monika
-
1996
Persistent link: https://www.econbiz.de/10000930932
Saved in:
3
Efficient consumer response : (ECR) ; Basisstrategien und Grundtechniken, zentrale Erfolgsfaktoren sowie globaler Implementierungsplan
Heydt, Andreas von der
-
1997
Persistent link: https://www.econbiz.de/10012699483
Saved in:
4
Die Verkaufsförderung als Kooperationsbereich zwischen Markenartikelindustrie und Lebensmitteleinzelhandel : Inhalte und Gestaltungsmöglichkeiten im Rahmen von Efficient Consumer R...
Kotschi, Bernd
-
2003
-
Als Ms. gedr.
Persistent link: https://www.econbiz.de/10001772881
Saved in:
5
Konsumentengerichtete Verkaufsförderung : Kooperation zwischen stationärem Lebensmitteleinzelhandel und Markenartikelhersteller
Rüschen, Stephan
-
1998
Persistent link: https://www.econbiz.de/10013428734
Saved in:
6
Consumer perceptions of extended warranties
Maronick, Thomas J.
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 224-231
Persistent link: https://www.econbiz.de/10003458655
Saved in:
7
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
8
The impact of digital sales channels on web sales : evidence from the
USA
's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
9
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
10
Supply chain management in a promotional environment
Huchzermeier, Arnd
;
Iyer, Ananth V.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 325-344)
.
2006
Persistent link: https://www.econbiz.de/10003146745
Saved in:
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