//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Arbeitsbuch Marketing
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
15,212
Marketingmanagement
3,406
Marketing management
3,309
Einführung
2,980
Implementation
2,822
Theorie
2,567
Theory
2,561
Deutschland
2,443
Germany
2,218
Konsumentenverhalten
1,682
Consumer behaviour
1,678
USA
1,252
United States
1,213
Beziehungsmarketing
948
Relationship marketing
943
marketing
943
Strategisches Management
874
Marktforschung
873
Marketingtheorie
790
Marketing theory
768
Markenführung
739
Brand management
736
Erfolgsfaktor
713
Success factor
682
Online-Marketing
669
Market research
668
Management
651
SME
639
KMU
638
Internet marketing
624
Werbung
613
Innovation
588
Welt
532
World
532
Strategic management
528
Advertising
518
Absatz
474
Social Web
452
Social web
452
ERP system
450
more ...
less ...
Online availability
All
Undetermined
3,975
Free
1,589
Type of publication
All
Book / Working Paper
10,685
Article
8,031
Journal
301
Type of publication (narrower categories)
All
Article in journal
5,869
Aufsatz in Zeitschrift
5,869
Aufsatz im Buch
2,186
Book section
2,186
Hochschulschrift
1,662
Graue Literatur
1,524
Non-commercial literature
1,524
Collection of articles of several authors
1,336
Sammelwerk
1,336
Lehrbuch
1,128
Thesis
1,100
Textbook
934
Aufsatzsammlung
865
Arbeitspapier
628
Working Paper
628
Case study
547
Fallstudie
547
Konferenzschrift
538
Bibliografie enthalten
489
Bibliography included
489
Conference proceedings
321
Ratgeber
286
Guidebook
259
Handbook
184
Handbuch
184
Glossar enthalten
144
Glossary included
144
Einführung
124
Wörterbuch
102
Festschrift
90
Reprint
89
Fallstudiensammlung
88
Bibliografie
67
Nachschlagewerk
65
Reference book
65
Conference paper
62
Konferenzbeitrag
62
Amtsdruckschrift
58
Government document
58
Collection of articles written by one author
54
more ...
less ...
Language
All
English
12,104
German
6,611
Russian
108
French
86
Polish
76
Spanish
47
Italian
25
Ukrainian
24
Undetermined
15
Romanian
12
Dutch
11
Swedish
11
Hungarian
10
Finnish
9
Danish
8
Slovak
8
Croatian
7
Turkish
6
Portuguese
5
Czech
4
Serbian
3
Arabic
2
Lithuanian
2
Bulgarian
1
Indonesian
1
Kazakh
1
Norwegian
1
Slovenian
1
Chinese
1
more ...
less ...
Author
All
Kotler, Philip
140
Meffert, Heribert
137
Bruhn, Manfred
115
Pepels, Werner
81
Homburg, Christian
46
Wiedmann, Klaus-Peter
42
Kirchgeorg, Manfred
41
Sheth, Jagdish N.
38
Belz, Christian
37
Fritz, Wolfgang
36
Tomczak, Torsten
35
Armstrong, Gary
33
Kreutzer, Ralf T.
32
Reinecke, Sven
32
Bauer, Hans H.
31
Kleinaltenkamp, Michael
30
Zerres, Michael P.
29
Backhaus, Klaus
28
Leeflang, Peter
27
Koschnick, Wolfgang J.
26
Kuß, Alfred
26
Unger, Fritz
26
Dichtl, Erwin
25
Huber, Frank
24
Nufer, Gerd
24
Ahlert, Dieter
23
Keller, Kevin Lane
23
Kerin, Roger A.
23
Franses, Philip Hans
22
Raffée, Hans
22
Tadajewski, Mark
22
Diller, Hermann
21
Piercy, Nigel
21
Burmann, Christoph
19
Grewal, Dhruv
19
Hartley, Steven W.
19
McDonald, Malcolm
19
Schögel, Marcus
19
Ferrell, Odies C.
18
Fill, Chris
18
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
137
American Marketing Association
67
Edward Elgar Publishing
20
De Gruyter Oldenbourg
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Books on Demand GmbH <Norderstedt>
16
Haufe-Lexware GmbH & Co. KG
16
IGI Global
16
Springer-Verlag GmbH
15
Verlag Dr. Kovač
15
W. Kohlhammer GmbH
15
Fachhochschule Reutlingen / European School of Business
14
OECD
14
Duncker & Humblot
13
National Bureau of Economic Research
13
Springer International Publishing
13
Uni-Taschenbücher GmbH
13
Verlag Franz Vahlen
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Academy of Marketing Science
10
NetLibrary, Inc
10
Springer Gabler <Firma>
10
Shaker Verlag
9
Absatzwirtschaftliche Gesellschaft
8
Chartered Institute of Marketing
8
Technische Universität Braunschweig
8
UVK Verlagsgesellschaft mbH
8
Wiley-VCH
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Harvard Graduate School of Business Administration
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
American Management Association
6
Axel-Springer-Verlag / Marketing Anzeigen
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Erasmus Research Institute of Management
5
Erich-Schmidt-Verlag
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
5
more ...
less ...
Published in...
All
SpringerLink / Bücher
420
Journal of business research : JBR
165
Springer eBook Collection
133
Industrial marketing management : the international journal for industrial and high-tech firms
109
Europäische Hochschulschriften / 5
106
Springer eBook Collection / Business and Economics
94
European journal of marketing : EJM
80
Lehrbuch
79
Journal of marketing education : JME
78
Gabler Edition Wissenschaft
75
Journal of marketing management : MM
75
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing
63
Marketing theory
63
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
57
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Journal of historical research in marketing
52
Journal of macromarketing
51
Marketing intelligence & planning
51
International journal of business information systems : IJBIS
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of business-to-business marketing
45
Research
41
essentials
41
Journal of strategic marketing
40
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of business ethics : JOBE
38
The journal of business & industrial marketing
38
Premier reference source
37
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
35
International journal of enterprise information systems : an official publication of the Information Resources Management Association
35
Business process management journal
33
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Hamburger Schriften zur Marketingforschung
30
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
11,636
RePEc
6,383
Other ZBW resources
2,105
BASE
1,843
EconStor
283
USB Cologne (business full texts)
176
OLC EcoSci
72
ArchiDok
10
more ...
less ...
Showing
1
-
10
of
19,017
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
: a critical introduction
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003772683
Saved in:
2
Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie
-
2002
Persistent link: https://www.econbiz.de/10003307948
Saved in:
3
Managing
marketing
implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
4
Strategic
marketing
: an introduction
Proctor, Tony
-
2008
-
2nd ed.
Persistent link: https://www.econbiz.de/10003663696
Saved in:
5
Capturing an elusive phenomenon : development and testing a multiple perspective model of
marketing
strategy implementation
Smith, Brian David
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 16-40
Persistent link: https://www.econbiz.de/10010259211
Saved in:
6
Strategic
marketing
: planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
7
Die Rolle einer marktorientierten Kultur im Kontext der Strategieimplementierung
Krohmer, Harley
- In:
Perspektiven der marktorientierten Unternehmensführung …
,
(pp. 145-172)
.
2004
Persistent link: https://www.econbiz.de/10002525458
Saved in:
8
Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley
-
1999
Persistent link: https://www.econbiz.de/10001423828
Saved in:
9
Kritische Implementierungsanalysen zur aktuellen Bedeutung moderner Konzeptansätze einer marktorientierten Unternehmungsführung
Zerres, Michael P.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001689484
Saved in:
10
Strategic
marketing
: an introduction
Proctor, Tony
-
2000
-
1. publ.
Persistent link: https://www.econbiz.de/10001433764
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->