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The advertising handbook
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Werbung
12,404
Advertising
9,665
Werbewirkung
3,880
Advertising effects
3,848
Consumer behaviour
2,893
Konsumentenverhalten
2,893
Online-Marketing
1,799
Internet marketing
1,793
Theorie
1,404
Theory
1,397
Deutschland
954
USA
901
United States
826
Markenführung
735
Brand management
734
Printwerbung
660
Print advertising
658
Marketingmanagement
630
Marketing management
626
advertising
612
Germany
567
Marketing
566
Social Web
547
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
453
Brand image
445
Markenartikel
394
Wettbewerb
389
Zielgruppe
356
Target group
351
Brand
348
Competition
309
Werbepsychologie
300
Werbewirtschaft
297
Psychology of advertising
287
Advertising industry
283
Vereinigte Staaten
276
Spieltheorie
269
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Undetermined
3,325
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1,922
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Article
7,894
Book / Working Paper
4,936
Journal
92
Database
1
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Article in journal
5,760
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Graue Literatur
893
Non-commercial literature
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Aufsatz im Buch
784
Book section
784
Arbeitspapier
677
Working Paper
677
Hochschulschrift
439
Thesis
223
Collection of articles of several authors
219
Sammelwerk
219
Aufsatzsammlung
131
Konferenzschrift
130
Lehrbuch
116
Textbook
99
Bibliografie enthalten
84
Bibliography included
84
Case study
52
Conference paper
52
Conference proceedings
52
Fallstudie
52
Konferenzbeitrag
52
Wörterbuch
40
Ratgeber
39
Guidebook
32
Reprint
32
Collection of articles written by one author
31
Sammlung
31
Bibliografie
23
Handbook
23
Handbuch
23
Amtsdruckschrift
20
Government document
20
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
Glossary included
17
Statistik
15
Festschrift
14
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English
9,437
German
1,786
Undetermined
1,599
French
55
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24
Swedish
18
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10
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10
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8
Danish
7
Finnish
6
Spanish
6
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4
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4
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2
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Hungarian
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
30
Anderson, Simon P.
29
Gierl, Heribert
29
Rosengren, Sara
28
Septianto, Felix
27
Saffer, Henry
26
Dahlén, Micael
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Sethi, Suresh
24
Zaccour, Georges
24
Diehl, Sandra
23
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Laussel, Didier
21
Huh, Jisu
20
Hundhausen, Carl
20
Mueller, Barbara
20
Pepels, Werner
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Esch, Franz-Rudolf
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
19
Ford, John B.
18
Pflaum, Dieter
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Dens, Nathalie
17
Jullien, Bruno
17
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Institution
All
National Bureau of Economic Research
56
Springer Fachmedien Wiesbaden
36
Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
11
American Marketing Association
9
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
4
Deutschland / Bundeswehr / Universität Hamburg
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Zentralausschuss Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
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Published in...
All
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
International journal of internet marketing and advertising : IJIMA
55
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,329
EconStor
46
USB Cologne (business full texts)
32
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
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1
Blickverhalten und Erinnerung bei emotionaler Anzeigenwerbung
Witt, Dieter
-
1977
Persistent link: https://www.econbiz.de/10000001087
Saved in:
2
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
3
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
4
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
5
Der Werbewert der Zeitungen und Zeitschriften
Riesco, Basilio
-
1964
Persistent link: https://www.econbiz.de/10000558263
Saved in:
6
Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
Saved in:
7
Anzeigenumfeld und Werbewirkung : Feldexperiment zum Umwelteinfluß
1972
Persistent link: https://www.econbiz.de/10000417224
Saved in:
8
Die Insertionswertanalyse : bestimmende Faktoren für die Rentabilitätsberechnung der Anzeigenwerbung
Bonhaus, Heinz W.
-
1952
Persistent link: https://www.econbiz.de/10000511174
Saved in:
9
Zeitungsanzeigen des Auslandes : [eine Festgabe des "Münchner Merkur" für die werbende deutsche Wirtschaft anlässlich des Reklame-Kongresses zu München, September 1949]
Hölscher, Eberhard
-
1949
Persistent link: https://www.econbiz.de/10000517543
Saved in:
10
Rechte Seite rechts oben! : Eine experimentelle Untersuchung über d. Abhängigkeit d. Aufmerksamkeitswertes von d. Plazierung e.
Anzeige
1959
Persistent link: https://www.econbiz.de/10000524488
Saved in:
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