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The consumer in American society : additional dimensions
Taylor, Jack L.; Troelstrup, Archie W. - 1974
Persistent link: https://www.econbiz.de/10013469269
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A script-theoretic analysis of industrial purchasing behavior
Leigh, Thomas W.; Rethans, Arno J. - In: Journal of marketing 48 (1984) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10002370455
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Effects of television commercial repetition, receiver knowledge, and comm ercial lenght : a test of the two-factor model
Rethans, Arno J. - In: Journal of marketing research : JMR 23 (1986) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10001008596