In this article, we examine the importance of measurement to the communications industry, the insufficiency of measurement in communications, how communications professionals' measurement needs are changing, obstacles to meeting measurement needs, and the potential benefits from understanding...

Today, changes in the business environment, coupled with unprecedented technological changes, have significantly affected how the corporate communication function is defined, taught, and implemented in the United States and throughout the world. This article will focus on those changes with a...

The contemporary global business environment -- Strategic communication for multinational corporates -- An overview of the corp comm function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media...

Organizations increasingly recognize the importance of corporate reputation to achieve business goals and stay competitive. In recent years, companies as large and prominent as Arthur Andersen and Bridgestone/Firestone learned hard lessons about how quickly a damaged reputation can harm employee...