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New methods of scenario analysis and their application to detecting future structures of B2C E-commerce

Numberger, Siegfried - 2006

Persistent link: https://www.econbiz.de/10003800529

Drivers of the Future Retailing Environment

Numberger, Siegfried; Rennhak, Carsten - 2011

In order to forecast major paradigm shifts in any industry, one needs to understand the driving forces of change. This paper focuses on the retail industry and tries to identify decisive factors which shape this industry's future. Based on the findings of Numberger/Rennhak (2005) a set of...

Persistent link: https://www.econbiz.de/10009521311

Wie setzen Banken das Thema Kundenbindung um?

Rennhak, Carsten; Numberger, Siegfried; Halfmann, Marion - In: Herausforderung Kundenbindung, (pp. 201-209). 2006

Persistent link: https://www.econbiz.de/10003349428

Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention

Numberger, Siegfried; Schwaiger, Manfred - 2003

Persistent link: https://www.econbiz.de/10003401353

Die zukünftige Bedeutung des Multi-Channel-Retailings und seine Ursachen

Schwaiger, Manfred; Numberger, Siegfried - In: Handbuch Multi-Channel-Marketing, (pp. 235-271). 2007

Persistent link: https://www.econbiz.de/10003434858