Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage...

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study...