In order to formulate an effective information system investment plan of a company, it is important to recognize the priority of the company's information systems and the characteristics of its business strategy. For different business strategy leads a company to different IS strategy, this...

Direct marketing is one of the most effective marketing methods with an aim to maximize the customer's lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit...

With the proliferation of online communities and Person-to-Person (P2P) online service markets, the deployment of knowledge, skills, experiences and user generated contents services are generally facilitated among service users and service providers. In online service markets where...