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The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10000689299
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An understanding of marketing strategy
Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836001
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The relationship of strategic and marketing plans
Greenley, Gordon E. - In: European journal of operational research : EJOR 27 (1986) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
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Managerial opinions of marketing planning
Greenley, Gordon E. - In: Omega : the international journal of management science 16 (1988) 4, pp. 277-287
Persistent link: https://www.econbiz.de/10001048726
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Managerial perceptions of marketing planning
Greenley, Gordon E. - In: Journal of management studies : JMS 25 (1988) 6, pp. 575-601
Persistent link: https://www.econbiz.de/10001057810
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An application of a diagnostic framework for strategy
Greenley, Gordon E. - In: Journal of management studies : JMS 24 (1987) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.; Greenley, Gordon E.; Fahy, John; … - 2009
Persistent link: https://www.econbiz.de/10003836046
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Capabilities for strategic flexibility : a cognitive content framework
Combe, Ian A.; Greenley, Gordon E. - 2009
Persistent link: https://www.econbiz.de/10003836658
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Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
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Strategic planning and performance : extending the debate
Rudd, John M.; Greenley, Gordon E.; Beatson, Amanda T.; … - In: Journal of business research : JBR 61 (2008) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10003625056