Knaggs, Julia; Pruitt, J. Ross; Anderson, Lindsay; … - In: Agricultural and Food Economics : AFE 10 (2022) 1, pp. 1-14
Consumers are known to signal social status through their purchasing behaviors. As the food industry continually expands its use of strategic marketing to reach customers, understanding food's connection to this kind of status signaling may open the door to explore new markets for farmers. This...