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ECONIS (ZBW)
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Pay more get more? : what buyers say
Gelb, Betsy D.
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
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2
Discovery the 65t consumer
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
3
,
pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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3
"No-name" products: a step towards "no-name" retailing? are generic products mere promotional devices, glorified "house brands" or true commodities? Management's and consumer's res...
Gelb, Betsy D.
- In:
Business horizons
23
(
1980
)
3
,
pp. 9-13
Persistent link: https://www.econbiz.de/10003563879
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4
Strategic planning for the under-dor
Gelb, Betsy D.
- In:
Business horizons
25
(
1982
)
6
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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5
When and how to use outplacement
Gelb, Betsy D.
- In:
Business horizons
29
(
1986
)
5
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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6
Exploring the gray market segment
Gelb, Betsy D.
- In:
MSU business topics
26
(
1978
)
2
,
pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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7
Gray power : next challenge to business?
Gelb, Betsy D.
- In:
Business horizons
30
(
1977
)
2
,
pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
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8
Economic reality versus consumer perceptions of monopoly
Sundie, Jill M.
;
Gelb, Betsy D.
;
Bush, Darren
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 178-181
Persistent link: https://www.econbiz.de/10003789746
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9
From knowing to doing : experience and flexibility make the difference
Gelb, Betsy D.
;
Geiger-Oneto, Stephanie
;
Gelb, Gabriel M.
- In:
Journal of business strategy
29
(
2008
)
5
,
pp. 12-18
Persistent link: https://www.econbiz.de/10003772920
Saved in:
10
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
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