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Functional, multifunctional, and cross-functional : considerations for marketing management

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Product planning essentials

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Approaches to new product forecasting

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Product planning essentials

Kahn, Kenneth B. - 2015 - Second edition.

1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle...

Persistent link: https://www.econbiz.de/10014498648