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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Theory and application of defensive strategy
Hauser, John R.
- In:
The economics of strategic planning : essays in honour …
,
(pp. 113-139)
.
1986
Persistent link: https://www.econbiz.de/10001261908
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2
Prelaunch forecasting of new consumer durables : ideas on a consumer value ; priority model
Hauser, John R.
;
Urban, Glen L.
-
1982
Persistent link: https://www.econbiz.de/10000720767
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3
Metrics to value R&D : an annotated bibliography
Hauser, John R.
-
1996
Persistent link: https://www.econbiz.de/10000957473
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4
The house of quality
Hauser, John R.
- In:
Harvard business review : HBR
66
(
1988
)
3
,
pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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5
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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6
Unstructured direct elicitation of decision rules
Ding, Min
;
Hauser, John R.
;
Dong, Songting
;
Dzyabura, Daria
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
Saved in:
7
Defensive marketing strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
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8
Editorial: Editor-in-Chief Search Committee report : the digital future is now
Rangaswamy, Arvind
;
Cochran, James J.
;
Erdem, Tülin
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10003709034
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9
Validating agent-based marketing models through conjoint analysis
Garcia, Rosanna
;
Rummel, Paul
;
Hauser, John R.
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 848-857
Persistent link: https://www.econbiz.de/10003499812
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10
Optimization-based and machine-learning methods for conjoint analysis : estimation and question design
Toubia, Olivier
;
Evgeniou, Theodoros
;
Hauser, John R.
- In:
Conjoint measurement : methods and applications
,
(pp. 231-258)
.
2007
Persistent link: https://www.econbiz.de/10003544640
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