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B-to-B-Marketing
7
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4
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Wilson, David T.
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6
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2
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Uslay, Can
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Journal of business-to-business marketing
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Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
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ECONIS (ZBW)
OLC EcoSci
26
USB Cologne (EcoSocSci)
16
Other ZBW resources
9
RePEc
4
BASE
1
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1
New product success in business/industrial markets : a buyer-seller perspective
Wilson, David T.
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 349-367)
.
1986
Persistent link: https://www.econbiz.de/10003017298
Saved in:
2
Dyadic interactions
Wilson, David T.
- In:
Consumer and industrial buying behavior
,
(pp. 355-365)
.
1977
Persistent link: https://www.econbiz.de/10003029465
Saved in:
3
Dyadic interactions : some conceptualizations
Wilson, David T.
- In:
Organizational buying behavior
,
(pp. 31-48)
.
1978
Persistent link: https://www.econbiz.de/10003029476
Saved in:
4
Industrial buyers' decision-making styles
Wilson, David T.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 433-436
Persistent link: https://www.econbiz.de/10003029482
Saved in:
5
Industrial marketing : state of art in the USA
Wilson, David T.
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 15-21)
.
1986
Persistent link: https://www.econbiz.de/10003029487
Saved in:
6
An integrated model of buyer-seller relationships
Wilson, David T.
- In:
Handbook of relationship marketing
,
(pp. 245-270)
.
2000
Persistent link: https://www.econbiz.de/10001559323
Saved in:
7
Developing organizational buying theory : a small sample perspective
Wilson, David T.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10001021723
Saved in:
8
Qualitative approaches to organizational buying behavior theory development
Wilson, David T.
- In:
Advances in business marketing : a research annual
2
(
1987
),
pp. 115-139
Persistent link: https://www.econbiz.de/10001089398
Saved in:
9
Internet integration into the industrial selling process: a step-by-step approach
Long, Mary M.
;
Tellefsen, Thomas
;
Lichtenthal, J. David
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 676-689
Persistent link: https://www.econbiz.de/10003483621
Saved in:
10
Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Cole, Michael D.
;
Long, Mary M.
;
Chiagouris, Larry G.
; …
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009485816
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