//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Realizing the Benefits of a Ma...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Großbritannien
9
Absatz
8
Marketing
7
Theorie
6
Theory
6
Marktforschung
5
USA
5
United States
5
Absatztechnik
3
Betriebsführung
3
Management
3
Marketing management
3
Marketingmanagement
3
Produktgestaltung
3
United Kingdom
3
Absatzplanung
2
Betriebsplanung
2
Branchenentwicklung
2
Innovation
2
Sector development
2
Strategic management
2
Strategisches Management
2
Technischer Fortschritt
2
Technological change
2
Absatz und Verbrauch
1
Absatzpolitik
1
Aussenwirtschaftsbetrieb
1
Bekleidung
1
Bekleidungsindustrie
1
Betriebsmaterialwirtschaft
1
Betriebstransportwesen
1
Betriebswirtschaftliche Ausbildung
1
Beziehungsmarketing
1
Bibliographien
1
Clothing industry
1
Consumer behaviour
1
Corporate planning
1
Cost Benefit Analyse
1
Customer satisfaction
1
Diversification
1
more ...
less ...
Type of publication
All
Book / Working Paper
17
Article
10
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
18
Undetermined
9
Author
All
Wills, Gordon
27
Hayhurst, Roy
4
Taylor, Bernard
3
Christopher, Martin
2
Midgley, David
2
Ashton, David
1
Boyd jr., Harper W.
1
Chrostopher, Martin
1
Drucker, Peter F.
1
Kempner, Thomas
1
Londe, Bernard J. La
1
Mann, James
1
Sandeau, Georges
1
Seibert, Joseph
1
Tillett, Anthony
1
Wentworth, Felix
1
Yearsley, Ronald
1
more ...
less ...
Institution
All
University of Bradford Management Centre
1
Published in...
All
European journal of marketing : EJM
6
Studies in management
2
25 years of economic theory : retrospect and prospect : papers delivered at the 25th anniversary of the Faculty of Economics of the University of Groningen, the Netherlands
1
Handbook of management technology
1
Heinemann studies in management
1
Management decision : MD
1
Nelson's marketing library
1
Pelican books
1
Pelican library of business and management
1
Penguin Education
1
Penguin modern management readings
1
Routledge library editions
1
The Commonwealth and international library. The essentials of marketing series
1
Unesco bulletin for libraries
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
49
USB Cologne (EcoSocSci)
20
OLC EcoSci
5
RePEc
1
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business school graffiti
Wills, Gordon
- In:
European journal of marketing : EJM
12
(
1978
)
1
,
pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
Saved in:
2
Customer policy as an alternative orientation to marketing simple
Wills, Gordon
- In:
European journal of marketing : EJM
16
(
1982
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
Saved in:
3
How bad are your marketing communications?
Wills, Gordon
- In:
Management decision : MD
15
(
1977
)
3
,
pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
Saved in:
4
Marketing research
Wills, Gordon
- In:
Handbook of management technology
,
(pp. 174-195)
.
1967
Persistent link: https://www.econbiz.de/10003021931
Saved in:
5
Marketing's social dilemma
Wills, Gordon
- In:
European journal of marketing : EJM
8
(
1974
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
Saved in:
6
The value of information
Wills, Gordon
- In:
25 years of economic theory : retrospect and prospect : …
,
(pp. 113-128)
.
1976
Persistent link: https://www.econbiz.de/10003021957
Saved in:
7
Marketing through research
Wills, Gordon
-
1967
Persistent link: https://www.econbiz.de/10014294658
Saved in:
8
Strategic issues in marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
9
Managing international distribution
Wentworth, Felix
;
Chrostopher, Martin
;
Wills, Gordon
; …
-
1979
Persistent link: https://www.econbiz.de/10000676449
Saved in:
10
Technological forecasting and corporate strategy
Wills, Gordon
(
ed.
);
Ashton, David
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000570846
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->