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Advertising
46
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Consumer behaviour
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Advertising effects
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Taylor, Charles Raymond
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Taylor, Charles R.
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Okazaki, Shintaro
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Mueller, Barbara
7
Schwaiger, Manfred
6
Capella, Michael L.
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Ko, Eunju
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Lee, Doo-Hee
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Sarstedt, Marko
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4
Eagle, Lynne C.
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Kim, Juran
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Choi, Yung Kyun
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Raithel, Sascha
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Yoon, Sukki
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Kwak, Hyokjin
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International journal of advertising : the review of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
24
Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
8
Advances in international marketing
6
Journal of advertising research
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The SAGE handbook of marketing ethics
4
Conference Board report
3
Journal of advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international marketing
3
Measurement and research methods in international marketing
3
Psychology & marketing
3
Cross-cultural buyer behavior
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
New directions in international advertising research
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
Digital advertising : theory and research
1
Economics research international
1
FinTech notes
1
Global focus : an international journal of business, economics, and social policy
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Handbook of research on marketing and corporate social responsibility
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing : emerging markets
1
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ECONIS (ZBW)
OLC EcoSci
42
Other ZBW resources
13
RePEc
10
USB Cologne (EcoSocSci)
4
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1
Cross-cultural buyer behavior
Taylor, Charles Raymond
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003444215
Saved in:
2
New directions in international advertising research
Taylor, Charles Raymond
(
contributor
); …
-
2002
-
1. ed
Persistent link: https://www.econbiz.de/10001687364
Saved in:
3
The future of international advertising research : suggestions for moving the discipline forward
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 491-505)
.
2006
Persistent link: https://www.econbiz.de/10003378214
Saved in:
4
Editorial: Hot topics in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009722526
Saved in:
5
Editorial: the advertising literature and the role of the International journal of Advertising
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 179-182
Persistent link: https://www.econbiz.de/10009758010
Saved in:
6
Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 197-202
Persistent link: https://www.econbiz.de/10010362930
Saved in:
7
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
8
Editorial: Corporate social resposibility and advertising : does it extend to taking stances on social issues?
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10010256890
Saved in:
9
Editorial: Conducting state-of-the-art cross-cultural research
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 627-631
Persistent link: https://www.econbiz.de/10010466405
Saved in:
10
Editorial: Back to the future : some topics we should not forget about in advertising research
Taylor, Charles Robert
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 699-702
Persistent link: https://www.econbiz.de/10009674976
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