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Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales

Lee, Donghun; Trail, Galen T.; Kwon, Hyungil H.; … - In: Sport management review 14 (2011) 1, pp. 89-101

Persistent link: https://www.econbiz.de/10008900920

Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise

Lee, Donghun; Kroncke, Charles O.; Johnson, James E. - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 158-171

Persistent link: https://www.econbiz.de/10009574583

The influence of personal values and goals on cognitive and behavioral involvement in sport

Lee, Donghun; Trail, Galen - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 593-605

Persistent link: https://www.econbiz.de/10009425051

Regaining fans' trust after negative incidents : fit between responses and nature of incidents

Lee, Cindy; Bang, Hyejin; Lee, Donghun - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 235-245

Persistent link: https://www.econbiz.de/10010257024

Differences in motives and points of attachment by season ticket status : a case study of ACHA

Lee, Donghun; Trail, Galen T.; Anderson, Dean F. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 132-150

Persistent link: https://www.econbiz.de/10003816843

Spiritual formation and workplace engagement : prosocial workplace behaviors

Baker, Bruce D.; Lee, Donghun Don - In: Journal of management, spirituality & religion : JMSR 17 (2020) 2, pp. 107-138

This paper presents a study of prosocial workplace behaviors indicative of spiritual formation. This research aims to provide practical guidance to managers interested in fostering workplace spirituality and engagement. We present a theoretical model of prosocial workplace behaviors analogous to...

Persistent link: https://www.econbiz.de/10012255411

Global institution of business? Comparing role-of-business expectations in USA, South Korea, Hong-Kong and Singapore

Franz, Randal S.; Lee, Donghun - In: Dimensional corporate governance : an inclusive approach, (pp. 3-20). 2017

Persistent link: https://www.econbiz.de/10011694236

Values and goals of Chinese sport consumers contrary to American counterparts

Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28

Persistent link: https://www.econbiz.de/10011695247

Diversity in alliance portfolios and performance outcomes : a meta-analysis

Lee, Donghun; Kirkpatrick-Husk, Katie; Madhavan, … - In: Journal of management : JOM 43 (2017) 5, pp. 1472-1497

Persistent link: https://www.econbiz.de/10011732513

Perceived fan associations with MLB teams : bask inspite of reflected failure versus cut off reflected success

Lee, Donghun; Cottingham, Michael; Powers, Shannon; … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 9-28

Persistent link: https://www.econbiz.de/10012523241