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If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant; Becirovic, Ilda; Martin, Brett A. S. - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
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Virtually "secret" lives in "hidden" communities
Veer, Ekant - In: The Routledge companion to digital consumption, (pp. 148-158). 2013
Persistent link: https://www.econbiz.de/10009690739
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Ethnographic videography and filmmaking for consumer research
Veer, Ekant - In: The Routledge companion to visual organization, (pp. 214-226). 2014
Persistent link: https://www.econbiz.de/10009792919
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It's time to quit : using advertising to encourage smoking cessation
Veer, Ekant; Tutty, Matthew; Willemse, Jorre - In: Journal of strategic marketing 16 (2008) 4, pp. 315-325
Persistent link: https://www.econbiz.de/10003770745
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Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Martin, Brett A. S.; Veer, Ekant; Pervan, Simon J. - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 197-209
Persistent link: https://www.econbiz.de/10003508109
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Warning! : the following packet contains shocking images ; the impact of mortality salience on the effectiveness of graphic cigarette warning labels
Veer, Ekant; Rank, Tracy - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 225-233
Persistent link: https://www.econbiz.de/10009575347
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Forgive me, Father, for I did not give full justification for my sins : how religious consumers justify the acquisition of material wealth
Veer, Ekant; Shankar, Avi - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 547-560
Persistent link: https://www.econbiz.de/10009159909
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The consumerist turn in higher education : policy aspirations and outcomes
Naidoo, Rajani; Shankar, Avi; Veer, Ekant - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1142-1162
Persistent link: https://www.econbiz.de/10009387533
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Social marketing AS pedagogy
Kennedy, Ann-Marie; Veer, Ekant; Kemper, Joya Ananda - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 337-353
Persistent link: https://www.econbiz.de/10013275474