Narrow search
Showing 1 - 5 of 5
Cover Image
Examining social commerce intentions through the uses and gratifications theory
Aydin, Gokhan - In: International journal of e-business research : an … 15 (2019) 2, pp. 44-70
Persistent link: https://www.econbiz.de/10012007797
Cover Image
Increasing mobile health application usage among Generation Z members : evidence from the UTAUT model
Aydin, Gokhan - In: International journal of pharmaceutical and healthcare … 17 (2023) 3, pp. 353-379
Persistent link: https://www.econbiz.de/10014336995
Cover Image
Effect of consumer brand equity on purchase intention : considering socioeconomic status and gender as moderating effects
Aydin, Gokhan; Ülengin, Burç - In: Journal of euromarketing 24 (2015) 2/3, pp. 107-119
Persistent link: https://www.econbiz.de/10011408856
Cover Image
Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent; Aydin, Gokhan - In: Qualitative market research : an international journal 26 (2023) 4, pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Cover Image
Longevity through emotional intelligence : a relationship marketing approach in family businesses
Gilani, Hasan; Torres Mena, Jessica; Aydin, Gokhan - In: Journal of family business management : JFBM 14 (2024) 1, pp. 225-244
Persistent link: https://www.econbiz.de/10014524952